It’s time to redefine media training's rules of engagement
Five years ago, I wrote about the significance of rewriting the guide to media training spokespeople. Since then, the world has been...
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Blog
When we’re not setting the trends and creating the news ourselves – you can bet we have a point of view on what’s being talked about. Check back here regularly for industry insights, thought leadership, and the latest and greatest at APEX.
#ThePivot Season 7 Greatest Hits with Ken Evans, Jacob Robinson and Jelena Lazarević
From inclusion in sport and out-of-home advertising to AI disruption and crisis communication, have a listen to our fun wrap up of the...
#ThePivot S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market, a shift in the course of about five...
#ThePivot S7:E9 Bill C-18: A Closer Look
In this timely episode of the Pivot, Ken and Ethan dive into Bill C-18, the Online News Act. Specifically focusing on the tech giant...
The AI revolution – here’s what we can expect
By: Jacob Robinson, Consultant, APEX PR > I have a love-hate relationship with artificial intelligence (AI). On one hand, I find it quite...
#ThePivot S7:E8 Year-round Pride and Allyship with Dean Lobo of The 519 (he/him)
Pride is intersectional and allyship is not meant to be comfortable. Join us on this episode of The Pivot, featuring Dean Lobo of The...
#ThePivot S7:E7 Exceeding Our Goals with Jill Burgin and Aisha Mayne
Jill Burgin of AFC Toronto City and and Aisha Mayne of Project 8 join The Pivot to dive into women’s sport and soccer – walking us...
#ThePivot S7:E6 Getting Ahead of Crisis with Anne Marie Aikins (she/her)
As the trusted spokesperson and industry leader you want during the good times and the really, really bad times, Anne Marie Aikins...
#ThePivot S7:E5 Writing the Book on AI with Mohit Rajhans
Artificial intelligence (AI) continues to be at the epicentre of many conversations. Even now, we see it changing how people work, and...
#ThePivot S7:E4 Diving Deep into Media with Brett Chang
Intentional media consumption and being informed are more relevant than ever as the landscape continues to evolve. But why? What does...
#ThePivot – Greatest Hits: Exploring the mindset of younger generations with Sabaa Quao
The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at...
#ThePivot S7:E3 Exploring Inclusive Cultures with Dr. Sofia B. Pertuz and Therese O’Higgins
Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and...
#ThePivot S7:E2 Behind the Pixel of Digital OOH Advertising with Scott Mitchell and Debbie Benadiba
The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by Vistar...
#ThePivot S7:E1 True Sports Development with Matt Young and Paul Beirne
With Canadian sport continuing to be at the forefront of many recent headlines, some key questions are arising. How can we raise the...
A Night of Distinction: APEX Public Relations and ruckus digital Shines at the 2023 CPRS Toronto ACE
After years of hosting virtually, we were excited to join the CPRS for its return to an in-person award ceremony for the CPRS ACE Awards!...
#APEX25 – Lessons From Iceland
For APEX’s 25th anniversary, our team took a leap and landed in Iceland for four days! This trip was a golden opportunity for us to take...
Three tips for connecting with and marketing to Gen Z
Until just a couple years ago, we were in the age of millennials - anyone who was born from 1981 to 1996. Recently, Gen Z, those born...
Trans Day of Visibility and the Importance of Ongoing Allyship
A Q&A With Mariana Cortes (she/her/they/them) of The Milkshake Sisters Since 2009, March 31st has been recognized as International...
APEX on The Globe and Mail's Top 400 Growing Companies
Seven key lessons for high growth After 21 years and hundreds of awards, to be recognized as one of ROB Canada’s Top 400 Growing...
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