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#ThePivot S7:E3 Exploring Inclusive Cultures with Dr. Sofia B. Pertuz and Therese O’Higgins

Inclusive cultures are evolving and more and more organisations are taking note. But, what does it really mean to foster equal and equitable opportunity? Why are listening, soul-searching and actionable leadership so important in marketing and messaging?

This week, we are joined by key leaders from the Billie Jean King Leadership Initiative, Dr. Sofia B. Pertuz and Therese O’Higgins to dive into these topics. We also chat about the importance of trailblazers like Billie Jean King and specific steps organizations can take to address real issues, both internal and systemic, as we strive to create greater equitable opportunities, access, representation and inclusive cultures across the board.

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Guest Bios

Therese O’Higgins is a founding partner and the Executive Director of The Billie Jean King Leadership Initiative, a Foundation founded in partnership with sports and social justice champion Billie Jean King to foster more equity and inclusion in the workplace. Using operational knowledge and prior consulting experience, Therese has also built a service line of Billie Jean King Enterprises that delivers consulting, counsel and strategic advisory on diversity, equity and inclusion to a number of clients across corporate and sporting entities.

Dr. Sofia B. Pertuz is a diversity, equity, and inclusion (DEI) professional and ICF certified executive coach with over 25 years of experience serving higher education, nonprofit and corporate organizations. has been an invited speaker for international audiences on topics in leadership, social justice, mental health, Latinx/Hispanic identity and LGBTQ+ advocacy, delivering keynotes in both English and Spanish. Prior to joining the Billie Jean King Leadership team, Sofia served as the Chief Diversity & Inclusion Officer for the Jed Foundation, a nonprofit that protects emotional health and prevents suicide for young people. Sofia is also the Founder and Lead DEI Strategist for Mainstream Insight, LLC, consulting and providing training and workshops for organization aiming to achieve inclusive excellence.



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