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Roku: Making the #1

TV Streaming Platform

in Canada

Generated 620M+ media impressions in 2021, along with a 113% increase in social media followers in the first 2 years

The Opportunity

Up against major competitors like Google’s Chromecast and Amazon Fire TV Stick, Roku was a lesser known name in Canada, requiring a strategic brand awareness strategy to become a household name among Canadians.

As strategists, we had to find a way to position Roku as the leading TV streaming platform through a 360 approach.

What We Did

Through media relations, we engaged key Canadian media outlets throughout the year highlighting Roku entertainment titles and platform features.

Along with social media & influencer relations encouraged audience growth and awareness, Roku Canada social media channels were amplified through organic content and paid advertising.

Lastly, event marketing that hosted media at the premiere for Roku’s first original movie release filmed in Canada – complemented by a strategic partnership with DoorDash Canada to create a larger impact for a key Roku launch.

The Impact


Roku Canada became the TV Streaming Platform in 2021.

The Results

We secured 620M+ media impressions.
Roku Canada's social media followers increased by 113% in the first two years.
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