top of page
When we’re not setting the trends and creating the news ourselves, you can bet we have a point of view on what’s being talked about. See below for the latest!
It’s time to redefine media training's rules of engagement
Five years ago, I wrote about the significance of rewriting the guide to media training spokespeople. Since then, the world has been...
#ThePivot Season 7 Greatest Hits with Ken Evans, Jacob Robinson and Jelena Lazarević
From inclusion in sport and out-of-home advertising to AI disruption and crisis communication, have a listen to our fun wrap up of the...
#ThePivot S7:E10 Supporting Local Media in Canada with Sarah Thompson of dentsu Canada
About 50% of all ad spend is digital. Of that, only 5-6% is within the Canadian local media market, a shift in the course of about five...
#ThePivot S7:E9 Bill C-18: A Closer Look
In this timely episode of the Pivot, Ken and Ethan dive into Bill C-18, the Online News Act. Specifically focusing on the tech giant...
The AI revolution – here’s what we can expect
By: Jacob Robinson, Consultant, APEX PR > I have a love-hate relationship with artificial intelligence (AI). On one hand, I find it quite...
Three tips for connecting with and marketing to Gen Z
Until just a couple years ago, we were in the age of millennials - anyone who was born from 1981 to 1996. Recently, Gen Z, those born...
Trans Day of Visibility and the Importance of Ongoing Allyship
A Q&A With Mariana Cortes (she/her/they/them) of The Milkshake Sisters Since 2009, March 31st has been recognized as International...
APEX on The Globe and Mail's Top 400 Growing Companies
Seven key lessons for high growth After 21 years and hundreds of awards, to be recognized as one of ROB Canada’s Top 400 Growing...
bottom of page