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Being Offline Is the New Luxury
Why 2026 Will Belong to Brands That Get People Out of Their Feeds By Derek Bathurst, Account Director, APEX PR For the last decade, PR and marketing success has been measured by visibility. More impressions. More posts. More content, more often. But as we kick off 2026, that equation is starting to feel a little lost. We’re living in a moment of total content overload. Feeds are packed with perfectly produced visuals, optimized captions, and now AI-generated content that’s in
Part II: APEX strives to be more humorous in 2025... and not so $%%^ serious
In part one, Jen Stein , APEX PR ’s Executive Vice-President sat down with Megan Poole, Senior Consultant, and Jacob Robinson, Consultant...
Part I: APEX strives to be more humorous in 2025...and not so $%%^ serious
Jen Stein , APEX PR ’s Executive Vice-President, sits down with Megan Poole, Senior Consultant, and Jacob Robinson, Consultant, to take a...
Three tips for connecting with and marketing to Gen Z
Until just a couple years ago, we were in the age of millennials - anyone who was born from 1981 to 1996. Recently, Gen Z, those born...
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