Kaitlin Blackburn, Account Director, APEX PR Too many influencer strategies in Canada are just scaled-down U.S. programs. Same casting, same content and the same metrics. But Canada is not a smaller America, and the results are starting to show it. Recent research from Ad Standards confirms influencer marketing is mainstream in Canada. Nearly half of Canadians are familiar with influencers, and more than half say they trust them, but the influence is harder to convert. Only

Why 2026 Will Belong to Brands That Get People Out of Their Feeds By Derek Bathurst, Account Director, APEX PR For the last decade, PR and marketing success has been measured by visibility. More impressions. More posts. More content, more often. But as we kick off 2026, that equation is starting to feel a little lost. We’re living in a moment of total content overload. Feeds are packed with perfectly produced visuals, optimized captions, and now AI-generated content that’s in

In part one, Jen Stein , APEX PR ’s Executive Vice-President sat down with Megan Poole, Senior Consultant, and Jacob Robinson, Consultant...

Jen Stein , APEX PR ’s Executive Vice-President, sits down with Megan Poole, Senior Consultant, and Jacob Robinson, Consultant, to take a...

Until just a couple years ago, we were in the age of millennials - anyone who was born from 1981 to 1996. Recently, Gen Z, those born...