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#ThePivot S8:E2 Authentic Sports Marketing with Jonathan Chang, CBC

If you’re curious about the power of storytelling in sports and the joy it brings – this is the podcast episode for you.

Up next on The Pivot, we chat with Jonathan Chang, Head of Sports Marketing at the CBC. We explored a number of relevant topics, such as the evolution of integrated brand campaigns in Canada, a closer look into the mindset of our athletes, and diversity, equity, and inclusion in sports.

Jonathan also shares his take on what we can expect in the next three to five years in the sports landscape, and a cool campaign he’s very recently worked on, with voiceovers from Michael J Fox (English) and Celine Dion (French)!

Listen and share with your networks:

Guest Bio

Jonathan Chang (she/her)

Dynamic and innovative leader with demonstrable success in marketing, partnerships, communications, events, social responsibility, youth development, basketball operations and business operations. Leverages industry contacts and insight to collaborate with external parties, stakeholders, and executive teams. Harnesses unique insights to fill organizational gaps with processes that exceed expectations and increase profitability. A hands-on leader who rolls up his sleeves and gets things done. An exceptional communicator and data driven planner with deep knowledge in execution combined with experience leading a team of 10 direct reports.


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