InsightsPOSTED October 6, 2015

Why The Economist brings me thanks

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In this day and age when media brands are routinely assessing and reassessing their purpose, where long form journalism is increasingly getting hip checked by listicles and “infotainment” and where niche editorial trumps comprehensive reporting, The Economist.

Not only has it stubbornly stuck to its century-plus old editorial raison d’être to report on global politics, business, science and technology in the most comprehensive and objectively rigorous manner, but it has done so using a combination of brief reports and exceptionally well-researched long form stories.

If you’re looking to get a grip on the world — from Asia to South America and everywhere in between — in any given week, The Economist will deliver in spades.stock-illustration-69749499-manager-character

As a communications consultant (and current affairs junky), no other media property compares to the utility it gives me week in and week out.

I’ll source insightful trends on eating patterns, space, video gaming or urban planning while also getting “under the hood” on the demographic, climactic and immigration forces shaping politics in the developed, emerging and lower developed world.

And it continues to be all things to an awful lot of people (another “faux pas” in this very targeted obsessed business world) very profitably.

The recipe is more than 150 years in the making and I could not be more grateful for its continued relevance, authenticity and commitment to exceptional editorial.

Kenneth Evans is a corporate reputation strategist who also offers communications training. Find out what other brands for which we’re thankful and media outlets we regularly consume.

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