In celebration of the S/S 15 collection from Levi’s®, APEX designed and outfitted a pop-up in-house showroom. Fashion media, stylists and bloggers were invited to experience one-on-one appointments with the opportunity to touch and feel the garments, focusing on the construction and craftsmanship that is so integral to the brand.
The space, which typically hosts agency meetings and brainstorms, was reinvented into a denim lover’s dream.
Fixtures were styled to represent the laid-back, authentic heritage of the brand, with tones and textures of the collection echoed throughout. Celebrating simplicity, subtlety, and sophistication, the collection features soothing, natural hues and modern silhouettes.
Must haves include
- cut-off denim shorts,
- tees, and,
- outerwear in technologically advanced fabrics.
Soft cotton and linen chambray, shown in shades of fog, cool whites, faded blues and dusted neutrals, bring the brand’s San Francisco origins to mind.
Editors and stylists also obsessed over the new 501®CT (Customized & Tapered) fit, inspired by decades of denim lovers’ unique cropping, tapering and distressing for the perfect lived-in look.
— Bay St. Bull (@BayStBull) March 4, 2015