WorkPOSTED October 16, 2015

Walmart Snack Report provides easy solutions for school lunches

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It may be fall but things are looking up for APEX PR with a Silver Leaf national award for the Walmart Snack Report

We know that lunches are always centre stage among the kid set when it comes to the back-to-school season and desperate moms and dads need solutions ASAP — that’s where APEX and Walmart stepped in to help!

APEX provided Walmart with some outside the lunchbox creativity to develop a compelling story and activation that would reach media, consumers and busy parents, to help them beat the BTS blues.

In conjunction with Leger Marketing, APEX undertook a BTS survey that lead to the development of the Snack Report – a unique online report for parents with immediate ideas and solutions to get through those tough early weeks of school lunches.

With several moms and dads in the office, one thing stood out to the APEX team: snack envy is tough to tackle.

The 2014 Snack Report that found

  • 81 per cent of parents run out of snack ideas, and
  • 75 per cent of kids have snack envy on the playground, and
  • No big surprise 50 per cent of the kids loved sweet treats in their lunches.

In less than one month the Snack Report had been viewed by well over 1 million people and garnered nearly 16 million media impressions.

Walmart saw a 2.8 per cent increase in food sales and a 2.8 per cent increase in foot traffic for food-related products.

So a win-win for Walmart and parents! Check out the Snack Report for yourself and see what you can do to bring solutions to your customers.

Join Jen Stein and CPRS Toronto November 25 to hear about the 2015 ACE Award for Best Creative PR Campaign – Walmart Back-to-School.