
Spring just arrived, but we’re already thinking about back-to-school with Walmart.
APEX hosted a product preview event for media over three days in our airy office, transforming various rooms into vignettes displaying Walmart’s upcoming fall offerings. Media received a tour of the new collections featuring home décor, apparel and more – getting the chance to check out the quality, affordable items first-hand.
Walmart is the perfect one-stop shop with its back-to-school offerings: school essentials and fashions for kids as well as back-to-campus looks for the dorm room.
APEX secured dozens of media attendees for the fall preview, including: Best Health, Canadian Living, Chatelaine, The Kit, LOULOU, Sun Media and Today’s Parent – just to name a few.
Justin Gaul is an account coordinator here at APEX. Follow him on Twitter @jgaul87.