InsightsPOSTED February 5, 2014

@CDNOlympicTeam’s #Sochi Thunderclap digital cheer

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Ever wonder what it might look like if a whole bunch of people tweeted out the same thing at the same time, creating a sort of thunderous virtual cheer? That’s exactly what the Canadian Olympic Team is looking to have happen during the Sochi opening ceremony using Thunderclap.

Thunderclap is a crowd-speaking platform that lets an organization take over your Twitter, Facebook, or Tumblr to send out one message at a designated moment should they reach their goal for participants.

Here’s how it works:

With a conservative 250 supporters set, the Canadian Olympic Team plans on posting the following message during the Sochi Olympic Opening Ceremony:

At the time of writing, they were already 220 per cent above their goal, with a potential reach of 222,000. Still, you can take part by signing up with your social account until 11:00 AM EST on February 7.

At APEX PR we’re very excited about the Olympics, so we’ll be showing our #WeAreWinter pride too.

More on #WeAreWinter

Need help amplifying your message? APEX has the expertise.

Diane Bégin writes about a different useful tool each week. Follow her on Twitter.

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