InsightsPOSTED August 21, 2015

This agency lead is on #teamtweet

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A few weeks ago an agency president had written an interesting point of view on why she didn’t think agency leads should tweet. There were some great responses like from Deborah Weinstein @debweinstein at Strategic Objectives.

Usually when I read things like this I don’t think much about it later, but the different points of view from both these individuals really stuck with me and I kept going back over it in my mind. Polarizing topics that hit home get your brain thinking and this one put mine in overdrive.

Should agency heads not tweet?

I asked around to all my senior level agency friends and got a mixed result. But the more I thought about it the more I thought – I’m part of team “tweet.”

What I mean by that is that I think it’s important for our team to stay on top of what excellent work other people are doing and how they are strategically approaching their business, working with employees and so on.

Like a good student in a classroom, the best way to evolve is to engage in the conversation.

So what have I learned from tweeting/retweeting/just watching and listening?

  1. You don’t have to be famous or a “guru” to make an impact. It might be a small impact but you can still make one.

  2. You should follow people you are interested in – it is called a social channel for a reason.

  3. Personally I don’t believe in gurus – you need to figure out what works for you.

  4. Play nice – don’t argue it’s not polite. Everyone has their own point of view and you need to respect that.

At the end of the day I’m definitely #teamtweet.

Linda Andross is a managing partner at APEX Public Relations. Follow Linda on Twitter @APEXLinda for company, industry and other interesting news.

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