WorkPOSTED November 8, 2013

The [yellow tail] Orchestra

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Yellow Tail wine orchestra

Casella Wine’s [yellow tail] were looking for a unique opportunity to cement their brand’s relationship with art and culture. So partnering with Alan Doyle of Great Big Sea, we created the Wine Orchestra – an interactive musical experience that called on the [yellow tail] audience to create their own music from nothing but wine bottles and submit a video of it via Facebook.

Tied to the program were a number of launch events drawing major media including ET Canada, all to support Canadian performing artists at a grass roots level.

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