In this episode of The Pivot, we chat with Ali Leung, Vice President, Marketing, at WW Canada.

When asked by people outside of our area of expertise, “What really drives you professionally?” most communications and marketing pros would say, “A client or project where you can create real change.” While practitioners are finding clever ways to bring this potential to a greater range of programming, few sectors can literally and personally effect change like the wellness and nutrition space.

But with all the new technologies, theories and philosophies popping up seemingly by the hour, how do you differentiate and establish credibility in the sector?

Tune in as Ali and Ken discuss how WW has leaned in on a 57-year legacy, and how it’s evolved with new science, data and analytic support, all while continuing to satisfy a legion of motivated, committed members.

Have a listen to the latest episode of The Pivot here:

Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.