Insights, Opinion, Media Spotlight, CMOLabPOSTED April 26, 2019

The Pivot: Tech expert Marc Saltzman

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In episode 7 of The Pivot, we chat with self-proclaimed translator of ‘geek speak into street speak’ Marc Saltzman, who is one of the most prominent voices in the consumer technology realm.

In the age of disruption, jobs in the media and content creation sphere are radically changing before our eyes. Today, along with traditional public relations, communications professionals are adapting to new streams, like influencer marketing, social programming and internal stakeholder engagement.

Changes in consumer behaviour and their shift to digital have also changed the media landscape, with some journalists moving on to other opportunities, and some publications adapting to an online-only model.

In this episode, host Ken Evans and Marc chat about the ever-changing media industry, adapting to the radical shifts in the newsroom and the challenges freelance journalists face today. Marc shares his insights into how he has adapted his business model as a response to the disruption in the media landscape and collaborating with marketers in both the U.S. and Canada.

Have a listen to the latest episode of The Pivot here:

Ken Evans is a managing partner at APEX PR & ruckus Digital. Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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