In this episode of The Pivot, we chat with Corina Pardo, Business Development Manager of Tropical Trading Canada Corporation, or as many know them, Sombrero Latin Foods.
The growth of eCommerce has been immense during this pandemic. From clothing to alcohol, online sales have skyrocketed as businesses were forced to close their brick and mortar stores and rely on their customers to find them online. In the food service industry, the pandemic created a larger issue where the customers of food suppliers – much of them restaurants – severely slashed or put a full stop on their regular orders.
Tune in to hear Corina discuss the logistical challenges her team faced while shifting their business from supplying their products to restaurants, to delivering directly to consumers through eCommerce platforms. Corina also describes various aspects of the pandemic which surprisingly eased the logistical burden of this type of organizational shift.
Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.