InsightsPOSTED October 29, 2020

The Pivot – Sabaa Quao

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In this episode of The Pivot, we chat with Sabaa Quao, co-founder at Wealthie Works Daily, a financial service start-up that helps young people start investing early by making it easier to involve friends and family.

Today, marketers are being stretched like never before. Not only are they trying to sustain brand relevance in this crisis, but they are now tasked with navigating social issues that no campaign will ever do justice to.

But if we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and less burdened with self-conscious expression, but for this optimism and potential to genuinely blossom, we must make sure they’re not poorer than their predecessors, not loaded with debt. They need the financial independence and liberty to truly unleash their abundant creativity, entrepreneurialism and activism.

Tune in to hear Sabaa and host Ken Evans discuss the shifting consumer mindset in the midst of the pandemic, how the digitization of money could present risks to younger generations and the need for persistent and consistent financial literacy.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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