InsightsPOSTED December 10, 2020

The Pivot – Russell Solomon

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In this episode, Ken is joined by Gabriel Ugochukwu, founder of the Nigeria-based menswear fashion brand Russell Solomon.

In the spirit of staying connected to the wider world while we continue to stay put in our ever-shrinking ‘bubbles’, Ken re-tells his story of a recent online purchase from Lagos-based menswear line, Russell Solomon. The customer experience from the brand was both unusual and exceptional – what started out as a purchase from the website, resulted in a conversation via Instagram DMs between Ken and the team at Russell Solomon.

Tune in to hear about the initial meeting between Gabriel and Ken, establishing the Russell Solomon aesthetic and how it has evolved overtime, and the inspiration behind the new Russell Solomon collection, AFLOAT.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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