InsightsPOSTED February 11, 2021

The Pivot – Russell Baker

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In this episode of The Pivot, we chat with Russell Baker, president of IABC/Toronto.

Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to navigate a global pandemic and ongoing social justice issues, marketers and communicators have risen to the challenge in an effort to adapt to the situation quickly, and help inform decisions to maintain public trust. These challenging events prove that the communications industry is constantly evolving.

Part of Russell’s mandate is the modernization the Toronto Chapter – by placing an emphasis on data to help inform decisions. Tune in to hear the discussion on Russell’s mission to modernize the purpose and value of communicators, the IABC’s DEI initiatives, and his key learnings on being a communicator during the pandemic.

Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

One Response to “The Pivot – Russell Baker”

By Online - 11 February 2021 Reply

Thank you very much for enlightening me, and most importantly, just in time. Just think, six years already in the Internet, but this is the first time I hear it.

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