News, Insights, Events, CMOLabPOSTED July 25, 2019

The Pivot: Ruckus Makers 9 – Comedy and Community Management

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In this special edition episode of The Pivot recorded at the latest Ruckus Makers event, host Ken Evans chats with Toronto-based comedians Barry Taylor and Dena Jackson, Jacqueline Waters of the Royal Ontario Museum and Toni Shelton of Collective Arts Brewery.

The panel delves into the topic of brands taking the humorous route to their programming and content. Peeling the onion on the pros and cons of using comedy in marketing communications and campaigns, the panel shares personal stories and strategies on how they’ve used humour in cheeky and sometimes powerful ways.

Tune in as Barry and Dena chat about their approach to writing their stand-up routines, while Jacqueline chats about clever campaigns by the ROM and Toni chats about collaborating with artists for content.