Have you found yourself streaming content more in the past few years? Since the start of the pandemic, Canadians have been leaning into streaming and away from traditional cable. On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere.
But what does streaming have to do with marketing? Today, as marketers continue to find ways to reach audiences where they are, how do we tap into moments where many are already paying attention? Streaming platforms like Roku are now offering new ways for advertisers to reach audiences, and as marketers, it’s time for us to lean into this opportunity.
In this episode Ken is joined by two experts from Roku, an APEX PR client, to discuss the state of streaming in Canada, including the rapid decline of traditional linear TV, and the streaming opportunities that are available to advertisers, marketers, publishers, and content producers.
Listen in and hear from Mary-Anne Taylor, Head of Content Distribution – Canada, Roku Inc., and Christina Summers, Regional Sales Manager, Roku Canada.
Since recording this episode, Roku is now the #1 Streaming Platform in Canada and has well over 100 FAST channels in TRC.
Mary-Anne Taylor, Head of Content Distribution – Canada, Roku Inc.
A seasoned entertainment executive with 20+ years of industry experience, Mary-Anne’s work has spanned broadcast, subscription, video on demand, and OTT platforms. She began her career as a production technician and project manager. Her passion for broadening Canadian content then led her to content acquisitions for Shaw Direct, chairing cross-functional teams responsible for launching channels at Rogers Cable, leading Affiliate sales for TELETOON and Cartoon Network, and most recently as Director of Content Distribution Canada for Sony Pictures Entertainment. Mary-Anne has received scholarships to the Media Executive Management Program at Harvard Business School and Schulich School of Business and holds a degree in Radio & Television Broadcasting from Algonquin College, and a Theatre Arts degree from Sheridan College.
Christina Summers, Regional Sales Manager, Roku Canada
Christina helps drive successful strategies and measurable results for brand campaigns and content partners on the Roku platform. An accomplished and results-driven sales leader within Canada’s digital advertising industry, Christina has a successful track record of building relationships, designing winning sales strategies, and driving teams to reach challenging revenue goals in highly competitive markets.
She brings 15+ years of combined technology and telecom industry experience across digital, advertising, and sales. Christina holds a Bachelor of Commerce from the University of Guelph, Canada.
Hear from Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.