In this episode of The Pivot, we chat with Ola Machnowski and Mathieu Gamache, Senior Marketing Managers of Hershey Canada. Ola works on seasons, while Mathieu leads the Reese portfolio.
In the last few years, we’ve seen many brands attach themselves to culturally relevant moments. This is a huge win, according to Ola and Mathieu, as brands should be taking risks in order to stay relevant and build new consumer relationships.
Have a listen to the latest episode of The Pivot here:
NEXT: Network like a boss