In this episode of The Pivot, we chat with Nick White, Head of Growth Marketing at Wealthsimple.
It seems that brands who disrupt the market don’t think of themselves as disruptors, while the opposite can be said about those who have been disrupted. Marketers who use this moniker incorrectly could be seen as being inauthentic and not trustworthy.
Tune in for Nick’s insights into how WealthsSimple views their company’s presence in the market along with the way they have built trust with their customers while not overwhelming them in the ever-confusing financial landscape.
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NEXT: 5Q’s: Yasmin Aboelsaud