Opinion, CMOLabPOSTED November 14, 2019

The Pivot: Nick White

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In this episode of The Pivot, we chat with Nick White, Head of Growth Marketing at Wealthsimple.  

It seems that brands who disrupt the market don’t think of themselves as disruptors, while the opposite can be said about those who have been disrupted. Marketers who use this moniker incorrectly could be seen as being inauthentic and not trustworthy. 

Tune in for Nick’s insights into how WealthsSimple views their company’s presence in the market along with the way they have built trust with their customers while not overwhelming them in the ever-confusing financial landscape.

Have a listen to the latest episode of The Pivot here:

Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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