In this episode, we’re joined by Lisa Covens, Vice President at Canadian owned market research and analytics company, Leger.
In recent years there has been a growing demand for data driven marketing solutions, which has only increased with the societal shifts triggered by the pandemic crisis. To build effective marketing strategies and successfully reach target audiences, it’s essential to know how research trends are changing and how to find quality data.
Tune in to hear Ken and Lisa discuss how the rise of AI has changed data collection and what marketers can expect working with market research and analytics companies in the months and years to come.
Guest Bio: Lisa Covens is Vice President at Leger, the largest Canadian owned market research and analytics company in Canada. With over two decades of experience focusing on research for the purpose of public relations campaigns, Lisa shared her insights on changing trends in research and analytics.