OpinionPOSTED April 12, 2019

The Pivot: Jessica Moran of Strainprint

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In episode 7 of The Pivot, we chat with Jessica Moran, Director of Marketing and Communications at Strainprint, a cannabis intelligence company created by patients for patients and powered by DATA to advance the legitimization of cannabis as a mainstream therapy.

As the budding Canadian cannabis industry grows towards maturity; managing, gathering and using data is vital. Strainprint’s goal is to use data to not only educate new cannabis users, but to cater to both medical and recreational users.

In this episode, host Ken Evans and Jessica chat about new research in the cannabis space, educating cannabis users effectively and the community as a whole.

Try out the app which pulls crowd sourced data from medical and recreational cannabis users!

 Strainprint’s growing community supplies LPs, consumer brands, medical professional and government regulators with never before seen research.

The thrills of working with new research and the challenges of mainstream advertising for cannabis are ever-changing. Have a listen to this episode of The Pivot, and let us know what you think:

Ken Evans is a managing partner at APEX PR & ruckus Digital. Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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