InsightsPOSTED November 28, 2019

The Pivot: Gensler Toronto

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In this episode of The Pivot, we chat with Annie Bergeron, design director and principle at Gensler Toronto and Tamarisk Saunders-Davies, the firm’s marketing and communications director.

Design, and designing with branding front and center, are fast becoming a vital part of marketing and brand image. It can be both immensely in your face while also sophistically subtle and nuanced.

Overall, an office space can do a lot for a brand. Tune in to hear Annie and Tamarisk’s insights into how office design can wear many hats: from being a key pillar in brand marketing and story telling, to creating a healthy office culture and utilitarian space. The pair delves into the importance of aligning design with a company’s values, as well as the use of signage and wayfinding to inform a functioning workspace.

Have a listen to the latest episode of The Pivot here:

Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

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