In the season two premiere of The Pivot, we chat with Duri Alajrami, head of marketing, communications and digital at Moneris, Canada’s largest financial technology company specializing in payment processing.
Data and science only played a little role in the marketing industry in the early 1990’s as art and creative lead marketing strategies until the digital disruption and democratization of media. Today’s marketers have seen a shift from art and creative leading marketing strategies, to data and science leading marketing decisions and measuring attribution fully across all channels.
In this episode, host Ken Evans and Duri chat about big data: how it’s analyzed, and how we’re communicating it to customers and stakeholders.
Duri delves into the balance of art and science of marketing, and gives us insights into the future of digital, friction-free payments.
Have a listen to the latest episode of The Pivot here: