OpinionPOSTED March 14, 2019

The Pivot: Daniel Davidzon of Cannvas MedTech Inc.

SHARE: Twitter Share LinkedIn Share Facebook Share

Untitled design (81)

In episode 5 of The Pivot, we chat with Daniel Davidzon @thedanield , Director of strategy and education at Cannvas MedTech Inc., a global leader in digital cannabis education and analytics.

With Canada’s legalization of cannabis in full swing, Canada’s best marketers are in the midst of navigating legislation from coast to coast to coast, calling for more clever, tight and well-considered integrated marketing solutions.

In this episode, host Ken Evans and Daniel chat about navigating the industry six months into the legalization of recreational use, new opportunities for innovative marketing in the cannabis industry and taking notes from other heavily regulated industries – like alcohol and tobacco.

David shares his insights on digital cannabis education and how trials, errors, strategic partnerships, and a whole lot of data mining are driving the maturity of the cannabis industry.

Have a listen to the latest episode of The Pivot here:

Ken Evans is a managing partner at APEX PR & ruckus Digital. Hear from other Canadian senior marketers on The Pivot, talking about our CMO Lab research and how they, like you, are adapting.

Leave a Comment