In this episode, we’re joined by Angela Nader, Head of Beauty and Luxury Partnerships at TikTok.
In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating its user base. Many have turned to TikTok as their main source of entertainment during the pandemic, and now brands are starting to catch on.
Tune in to hear Ken and Angela discuss how brands can be successful on the platform, the companies she feels are doing it right, and how brands need to shift their marketing strategies to cater to well-informed and well-researched Generation Z.
The views, thoughts, and opinions expressed by Angela in this episode of The Pivot are entirely her own and have zero affiliation with TikTok and are not representative of the views of the company.
Guest Bio: Angela Nader is the Head of Beauty and Luxury at TikTok where she leads the development of partnerships with key brands such as LVMH, Kering, L’Oréal Paris, Shiseido, and Estee Lauder. She was previously at SSENSE, a luxury fashion tech platform based out of Montreal. Prior to joining the world of luxury, Angela was a consultant with Deloitte. This amalgamation of fashion and strategy experience has enabled Angela to position TikTok as a driver of growth and innovation for brands in the Beauty and Luxury space.