Q&APOSTED November 29, 2019

The Peaks and Valleys of an Apex Internship: No Cliffhangers

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Simrin Bains is APEX’s newest intern, joining the integrated communications team. Simrin attended the University of Guelph majoring in Sociology before taking the Postgraduate Public Relations program at Humber College.

1. What got you into PR?

“Initially, I thought I was going to go to law school. It wasn’t until my second year of university when I was researching different schools that I realized that wasn’t the path I wanted to take. I knew I wanted to work in a field that’s fast-paced and constantly evolving and it wasn’t until a family member mentioned PR to me that I considered it. After more research into the field and what schooling was available, I knew that PR was where I wanted to end up.”

2. What do you think is the best quality to have in PR?

“I think it’s a close tie between time management and organization. You definitely need both but just being on top of each task you have to do and budget enough time to meet each deadline is super important. Even something small like spending that extra 15 minutes each day for data entry will save you from having it pile onto you by the end of the month.”

3. How do you keep up with ongoing projects?

“I write everything down. Even if it’s just a quick scribble of what the project is, as long as I see it on my list of things to do, I know it needs to be done. I find this keeps me on track and I find it very satisfying to check things off that list. Towards the end of every day I always start a list for the next day, especially if something needs to be done in the morning.”

4. Being so new to PR, how do you think things are going to change?

“I’ve definitely seen the shift into very influencer-heavy content on a lot of business and company social pages, even from a consumer perspective. Being able to see the behind-the-scenes of what goes into influencer selection and their alignment with the company itself shows how big this area of PR is and how it’s only getting bigger.”

5. What has been your biggest take away from your current internship?

“I would say just being able to absorb everything that’s going on around you. You have days where you’re so busy you barely have a minute to think but at the end of the day, you are gaining really valuable skills. You may be critiqued on your work, but take that as a learning opportunity and a chance to better your skillset.”

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