Our People

Elspeth Baird

Group director

As a social storyteller for over a decade, I’ve seen the digital and social world spin quickly and evolve at a rapid pace. As the attention spans of various audiences get smaller and smaller (including my own), it’s thrilling to take on the challenge of how, where and when to connect with them. After doing a deep data dive, I collaborate with my clients to figure this all out.

Taking on this challenge means that you often can’t be prescriptive and must be nimble, adapting based on real-time results. It’s a crazy world but the opportunities are endless, and every ‘win’ makes the craziness worth it.

When I’m not trying to crack this code for my clients, you can likely find me in a spinning class or at a concert.