Recently, a few APEXers attended ‘How Great Photography Can Improve Your Social Media’ put on by The Fashion Group International (FGI) Toronto.
While the focus of the evening was on the power of photography in social media as a whole, the emphasis was on Instagram. Most fascinating was its power as a platform in shaping the image and perception of a brand!
Now, I use the term ‘brand’ loosely throughout this post, as all the information can help a personal or professional Instagram account.
Instagram is a highly influential social media tool; it increases a brand’s engagement with consumers and directly targets an audience that responds well to being visually stimulated.
We learned that visual content has easily become the most influential compared to other text-heavy platforms. In fact, a study last year by Forrester found
- Instagram generates 58 times more engagement than Facebook, and,
- Instagram also generates 120 times more engagement than Twitter.
Instagram gives brands a visual voice that helps in building trust with an audience. It allows viewers a glimpse behind the scenes and provides a deeper understanding as to where inspiration stems from.
Letting followers into the brand’s ‘world’ and the opportunity to see things the way the company does increases the emotional connection between a brand and its followers. It gives a brand a voice without having to say much at all.
So, how does one create great content for Instagram in order to reap all its benefits? Here are a few tips:
- Ensure your camera lens is always clean.
- Use the camera app on your phone (i.e. do not use the camera in Instagram for example).
- Unless you absolutely have to, do not use the zoom function in your camera. Instead get up and move closer to the object you wish to photograph. This will allow for a higher photo quality.
- For optimal editing results, use apps such as VSCO, Snapseed and Photo Editor.
- Get creative with your photo-taking angles by keeping symmetry in mind.
- Use the rule of three by having three objects in your photo.
- Never underestimate the power of empty spaces to provide emphasis.