WorkPOSTED December 4, 2014

Surprising the 10-year-old ‘Love Sandal’ founder

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UPS Love Sandal

This morning, APEX worked with client UPS Canada and BT Toronto to deliver a surprise announcement for 10-year-old Abi Smithson. Abi invented Love Sandal when she thought the ugly tan lines on her mom’s feet could be more attractive.

Abi recently appeared on Next Gen Den – Dragons’ Den (to air in early 2015) to pitch her sandals. UPS Canada helped fulfill her recent Indiegogo campaign by funding the remaining $8,700 USD of her $15,000 goal.

Special thanks to Ryerson University’s Digital Media Zone (where Abi receives mentorship and business advice) to help make this announcement happen.

Need help with your media relations? From fashion to logistics, APEX Public Relations has the experience

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