This morning, APEX worked with client UPS Canada and BT Toronto to deliver a surprise announcement for 10-year-old Abi Smithson. Abi invented Love Sandal when she thought the ugly tan lines on her mom’s feet could be more attractive.
Abi recently appeared on Next Gen Den – Dragons’ Den (to air in early 2015) to pitch her sandals. UPS Canada helped fulfill her recent Indiegogo campaign by funding the remaining $8,700 USD of her $15,000 goal.
Need help with your media relations? From fashion to logistics, APEX Public Relations has the experience.