Today we learned via this Jezebel article that Nordstrom has a new way to promote their “must-have” products: by attaching Pinterest logo tags to their “most pinned” items.
Just yesterday we noticed a similar program on the Essie website: when you browse their nail polish colours, you’ll notice little icons beside their “most pinned,” “most liked,” and “most shared” shades.
And Yellow Tail Wine uses Facebook social plugin to get users to recommend their favourite bottles. The most recommended wines are featured on their homepage.
And this retailer in Brazil displays Facebook likes in real time on their hangers. Technology!
We think this is a smart way to influence purchasing decisions. If shoppers already look to their friends, celebrities, and online reviews before they buy, why not recos from other social media users? Pinterest users tend to pin items they like and want, so if an image is showing up on lots of pinboards it’s a good measure of popularity.
Would you be more likely to buy something if it was advertised as “most shared on social media”?
Amanda Factor is a social media consultant at APEX Public Relations. Follow her on Twitter.
(Photo via Business Insider)