Last month our sister agency ruckus digital hosted their second speaker series event with Elamin Abdelmahmoud. As BuzzFeed Canada‘s social media editor, Elamin had incredible insight into how to successfully create and share social content.

Attendees heard Elamin’s scoop on social dos including tailoring content to each social platform, the importance of curating conversations, establishing brand voice and using metrics to see where you are and where you’re headed. For a more detailed breakdown on the evening’s conversation, check out the ruckus blog.

If you weren’t able to attend, you can catch all of Elamin’s words of wisdom in this video recap.

You can catch up on the tweets here: