Insurance can be a daunting topic for anyone, from individuals and small business owners to commercial managers.
RSA Canada, the fourth largest property and casualty insurer in Canada, recognizes the power of its broker network to help customers understand their insurance needs and how to minimize risk involving their homes, automobiles and businesses.
Through its dedicated broker channels, including RSABroker.ca, RSA offers advice and commentary, with the ultimate goal to be brokers’ market of choice for best-in-class services, products and pricing.
To help reach brokers and educate customers about the importance of speaking with their broker, APEX PR provides public relations counsel on an ongoing basis and manages a targeted vertical media plan.
Leveraging the depth of risk management and technical expertise of senior RSA executives, APEX PR proactively outreaches to trade publications in insurance, construction, engineering, business, auto, and real estate to secure bylines.
RSA provides insightful commentary on insurance topics ranging from business continuity, driver safety, construction risk management and corporate governance, to name a few.
The following sample coverage was secured by APEX: