One of my favourite pastimes is reading. I read a lot. I like business books and I like self-help books (not that I ever take the advice, I just like to see what they say – go figure) so QR Codes Kill Kittens by Scott Stratten @unmarketing sounded like the perfect mix.
Plus, who wouldn’t like a business book with pictures?!
Frankly, I never felt I really had a handle on QR codes and how to use them. The book was
written in 2014, but I think Scott was onto something because how popular are QR codes now? While this wasn’t an exhaustive study, in 24 hours when I was out and about, I didn’t see a single one.
This book is about much more than QR codes (in case you are thinking wow what a boring subject to read about). It’s about every day technology and how we use it (or don’t) – from QR codes to email, Twitter, etc.
All the things that you’ve probably thought of or observed about crazy things marketers do with their brands as they try to leverage technology without really thinking it through or how it will actually make consumers’ lives easier.
Scott highlights how to avoid making the same mistakes that other brands have.
What I really like is that he gives clear examples – thus the pictures. As well, it
is pretty rare to find a business book that gives Canadian examples, which makes it feel even more relevant to me. He has common sense solutions and frankly a great sense of humour.
There were two particular topics in QR Codes Kill Kittens
that resonated with me.
- Retweeting: If you retweet something, it is implied that you are endorsing that sentiment unless you say otherwise. How many times have we all done that? Just retweeted what a friend or a brand tweets without really reading it. A simple action that can have big consequences for you, the brand and the organization you work for.
- Manners: This is probably the most important to me. Have some manners people! If everyone minded theirs then I think this book would probably have been only half as long. Just because we are not face-to-face with people doesn’t mean we should not be respectful.
Linda Andross is a managing partner at APEX who stays up far too late reading. APEXers are going back to school and writing book reports, or documentary or TV show reports. See what else we’ve covered.