InsightsPOSTED November 16, 2022

The Pivot – S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba

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S7:E2 Behind the Pixel of Digital Out-of-Home Advertising with Scott Mitchell and Debbie Benadiba

The ad-spend pie is evolving and digital is now capturing a large portion of marketing dollars. This week we’re joined by  Vistar Managing Director, Scott Mitchell and NOVUS Media President, Debbie Benadiba, to talk about how they are moving the needle with digital out-of-home. From data to measurement to automation, we take a closer look at the evolution of these key pillars in out-of-home and discuss the steps marketers are taking as they leverage technology to generate omnichannel approaches that resonate with audiences. 

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Guest Bios

Scott Mitchell is Managing Director for Canada at Vistar Media, the leading global provider of programmatic and software solutions for digital out-of-home. Since joining Vistar in 2017, Scott has launched the Canadian office and grown operations to a fully staffed team with strategic partnerships across the entire programmatic landscape. Prior to joining Vistar, Scott held positions at TubeMogul (now Adobe) opening Canadian operations and working with agencies, as well as in the Enterprise (SaaS) business working with brands directly. Scott also worked at Yahoo! Canada leading the CPG vertical.

Debbie Drutz is the President of Novus Canada, North America’s premiere Print and OOH Specialist agency. Novus leverages media services, geo-spatial planning and analytic capabilities to provide comprehensive media strategy programs to allow brands to reach their audiences where they are. Bringing over 22 years of extensive knowledge in the industry, Debbie joined Novus to shape the strategy and vision of the company, and to lend her expertise to driving growth for Novus and its partners. 

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