We’re looking to add a full-time Consultant to our Influencer Marketing team! This role is a hybrid of remote and in-person. APEX PR is a leading Canadian independent agency with clients such as Door Dash, Roku, New Balance, Walmart and so many more.
Job Overview
The Influencer Marketing Consultant is a collaborative, highly organized, and results-driven people-person, interested in executing world-class influencer programs for APEX PR and ruckus Digital and its clients. The best candidate for this role would be a digital native with a passion for social media marketing, user-generated content, trend analysis and influencer culture. They are interested in functioning as part of a high-performance influencer marketing team, collaborating with content creators to tell brand stories, drive awareness, and spur conversion using innovative tactics and tools. From influencer selection to onboarding, campaign management, tracking, amplification, and reporting, this role will be essential to ensure client influencer programs are successful and optimized from end-to-end.
What you’ll be doing:
- Establish and execute key processes for the successful management of scaled influencer programs
- Source and identify the best partners for each program
- Establish, maintain, and nurture long-term relationships with influencer partners
- Review influencer assets and ensure they reflect client needs
- In collaboration with clients, draft and communicate campaign briefs to influencer partners
- Deliver regular reports on campaign KPIs, highlights, learnings, and opportunities
- Make recommendations to internal and external teams about content amplification and usage across marketing channels, where relevant
- Assist in the development of influencer plans, strategies, and campaigns
- Dive into campaign data to seek out trends in influencer activations and results
- Research emerging influencer, social media, and affiliate trends, ensuring APEX is providing best-in-class recommendations to clients across industries
- Remain up to date on relevant laws and best practices regarding influencer advertising and disclosure requirements
- Various administrative tasks, such as maintaining a library of influencer content, follow-ups on outstanding content, influencer program tracking, ad-hoc reporting, and other needs as required
Our Ideal Candidate would possess the following:
- Minimum 2-3 years working at an Influencer agency, PR, media vendor, talent firm or equivalent
- Retail and CPG experience preferred but not required
- Strong presentation, communication, and relationship management skills
- Prior experience with influencer discovery, management and boosting tools preferred
- Understand insights and metrics from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, etc.
- Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
- Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships with key influencers
- Experience negotiating partnership agreements and existing relationships with Canadian influencers is a plus
- Experience managing influencer programs from start to finish
- Excellent written and verbal communications skills
- Creative thinker and problem solver
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus
We want to meet great people who are interested in working in an entrepreneurial environment where culture matters and curiosity is valued. Send your resume to: hr@apexpr.com. We thank all applicants, but only those selected for an interview will be contacted.
ACCOMMODATIONS:
APEX welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact hr@apexpr.com.