InsightsPOSTED June 23, 2015

Our Montréal moment

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Leading up to Canada Day, the APEX team is having a great Canadian scavenger hunt, exploring media markets across the country.

The province of Québec is also celebrating La Saint-Jean-Baptiste (known as La fête nationale) this week! As a follow-up to yesterday’s post about Québec City, today we explore Montréal.

Montréal,, @MTL_Ville (21,900 followers)

1. Population

2. Mayor

3. 5 interesting facts

  • Host of the 1976 Olympics, the first to be hosted by Canada.
  • The casino, which consists of three interconnected buildings. Two of these, the French Pavilion and the Québec Pavilion, were built for Expo 67.
  • In preparation for Expo 67, they used the fill that was excavated during the construction of the Montréal Metro to create Notre Dame Island and to enlarge Saint Helen’s Island by consolidating it with several neighboring islands
  • No building in Montréal can be taller than the cross on the Mount Royal Mountain.
  • Mount Royal Park was designed by Frederick Law Olmsted, the same person that designed New York City’s Central Park.

4. Rivalries

  • Montréal Canadiens vs. Toronto Maple Leafs
  • McGill University vs. Queen’s University
  • McGill University vs. Concordia University
  • Montréal Canadiens vs. Boston Bruins

5. Known for

6. 5 local bloggers

7. 6 local hashtags

8. 9 upcoming events

9. Go-to source for anything local

10. 7 magazines

11. 3 media personalities

12. Dailies

13. Local TV

14 Up to 10 radio stations

Rohini Mukherji is an account director at APEX. A proud McGill alumna, Montréal will always hold a special place in her heart. Katherine Beaulieu is an account manager at VROY communications, a Montréal public relations agency. Viviane Roy is the founder of VROY communications.

See where else we go in our great Canadian scavenger hunt.

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