Get ready Canadian retailers, because studies show that Canadian online sales are set to grow exponentially. We sold over $136 billion worth of goods and services over the internet last year, up from $122 billion in 2012. We’ve lagged behind the US for years, when it comes to internet buying and digital innovation….no longer. Canadian retailers are investing more in online commerce attracting all different types of customers.
Stats show that men and Millennials are driving online sales in Canada. These groups tend to look for deals and discounts. Moms are another category of buyers that tend to look for product reviews and ratings.
Large companies, those with 100 or more employees, accounted for nearly all of the growth in the value of online sales in 2013. Those businesses were responsible for about $87 billion, or 64 percent of the value of total online sales last year. Major retailers like our client, Walmart Canada are online leaders in the Canadian retail market. They tested out the market place and have showed that Canadians want to ‘click and ship.’ Now smaller Canadian businesses are ramping up their online presence and some like Preloved have even closed their storefronts to focus on this growing trend.
Canadian corporate investment in innovative social media platforms is helping drive sales. Engaging with customers via Facebook and Instagram is an important part of their business. Creative campaigns and daily discounts like those offered by Gap Canada also help drive sales. This number will continue to grow as more Canadian companies jump online and sell, sell, sell!