News, APEX Spotlight, Q&APOSTED January 24, 2020

On the Hunter for Greatness

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Hunter Rowley is our newest full-time intern joining the integrated communications team. Hunter attended Humber College and will be receiving her Advanced Diploma in Public Relations in April 2020.

What got you into PR?

I discovered the world of PR from a now relative who is deep in the business. We met before her wedding to a family member of mine and we talked about her career in public relations. By the end of the evening, I knew PR was the right path for me, I’ve always loved media and journalism, but also had a passion for marketing as well.

What do you think is the best quality to have in PR?

Thinking ahead, I believe being open and approachable is the best quality to have in PR. Relationships are everything, so whether you’re trying to land a pitch or win over a new client, you need people to be able to trust you and believe in you. This stems from your ability to connect with clients and coworkers. 

How do you keep up with on-going projects?

It sounds so simple, but writing down everything and adding it into your digital calendar is the best way to stay on top of things. Some days your deadlines are crazy, and those alerts are what will help you successfully budget out your day, and possibly make you realize you have an extra hour to learn something new. 

Being so new to PR, how do you think things are going to change?

Even though there will always be news, I think we will start to see a shift towards more digital coverage as GenZ grows into adulthood. From what I’ve experienced, I believe the new generation is not as familiar with the traditional ways of being “sold to”. I think they will be more responsive to an idea or product through a familiar channel or if a recognizable face or name is attached to it since that’s all they’ve seen since owning their first smartphone at a young age.

The biggest take away from your current internship?

I’ve learned to never be afraid to speak up when you need clarification and to openly accept feedback. As an intern, it can be intimidating to admit when you need help or to critically go through your work and see your opportunities for improvement, but that’s the most effective way to develop your skills set.

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