WorkPOSTED August 30, 2015

Levi’s® new fall women’s collection

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NYC Women’s Denim Collection LaunchPhoto (1)

Levi’s® made the first pair of women’s jeans over 80 years ago. Eight decades of denim knowledge – refining and updating silhouettes – have taught the brand a thing or two about how to enhance a woman’s shape.

For this season, the brand travelled the world to get a global perspective on the fits and styles women really want. Two years of research, paired with the innovation and relevancy of today, has resulted in the creation of the new Levi’s® Women’s Denim Collection.

The modern, feminine and sexy collection optimizes the latest fabric innovations and slimming technologies, creating the perfect fitting jean for each body type.

The collection uses Levi’s® three digit numbering system – the style numbers determine the fit through the waist, hips, and thighs with multiple fits from each style to choose from.

LOT 700 – Named after Levi’s® first-ever pair of women’s jeans, the signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include:

For key shopping tips on what to look for when choosing jeans, head over to flare.com  for insights from Levi’s® Chief Product Officer a.k.a. resident jean expert, Karyn Hillman.