Work, OpinionPOSTED February 29, 2016

Take a flying leap for Leap Day

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“Never accept ultimatums, conventional wisdom, or absolutes.” Christopher Reeve

Conventional wisdom has failed me time and again. From day-to-day choices to major life decisions, in my experience conventional wisdom leads to blandness.

In January, Capital One released some data suggesting experiences are the new status symbol. Hardly conventional for a society that supposedly values consumerism. Perhaps an evolution that’s resulted from a social sharing society.

My own love of leading an experience-filled life has recently led me to commit to a team adventure experience.

Through some pro bono work APEX Public Relations and ruckus digital are doing with Parkinson Canada on a program called Life Lists Challenge, my colleagues Moe AroraLaura Zechel and I are fundraising for a team adventure experience in May.

Parkinson Canada is about encouraging people to live life to the fullest, no matter the situation.  Dares they’ve come up with are

  • bungee jumping;
  • closed track car lapping;
  • zip lining;
  • hot air ballooning;
  • indoor skydiving;
  • skydiving;
  • or an experience of your choice.


Did you know the majority of Canadians have a bucket list?

A Parkinson Canada study found that about 80 per cent of Canadians have one and 70 per cent say it’s important to check things off their bucket lists.

Here are some of the things Canadians have on their life lists:

  • Travel to certain destinations: 82%
  • Learning new things or skills: 48%
  • Adventure experiences: 31%
  • Once-in-a-lifetime experiences: 28%
  • Special help to others: 26%
  • Owning big ticket items: 25% (aligns with Capital One data above)
  • Meeting celebrities: 11%

Leap Day implies boldness in its name. So, I dare you to tackle something on your bucket list too by saying #challengeaccepted.

Diane Bégin is an account director at APEX/ruckus digital. Need help telling your experiential story? Drop us a line.

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