On August 11, APEX hosted an in-store media launch event showcasing the new Toronto store in Scarborough Town Centre. Media and retail partners nibbled on seasonal hors d’oeuvres and iStore-branded cookies while checking out the latest digital lifestyle and fashion products.
Attendees included: Ainsley Kerr, April Wozny, Karl Lohnes, Alicia Cox Thomson, Helen Racanelli, Jesse Ship and Derek Lall to name a few.
The 3,000 square-foot iStore is a very fashionable environment, with various innovative and dynamic features that deliver an unparalleled customer experience:
- Dramatic, custom-designed, black and white patterned high-gloss ceramic floor
- Custom-made, curved modular Corian tables featuring floating trays where out-of-box products are displayed
- LED backlit glass in both the front and back of store with special lighting effect systems that allow it to instantly change colour (The mood of the store can be instantly changed to match seasons, trends, and occasions.)
- A unique, custom-built SoundBooth™ engineered with a sound-dampening foam interior and SafeCharge™ stations – a free service that enables customers to charge their mobile phone while they shop
Products are elegantly divided into distinctive areas, offering fashion-forward and advanced digital lifestyle products in a wide variety of categories including: audio, cases & bags, accessories, connected home, health & fitness, entertainment and lifestyle and mobile devices.
The store’s curated inventory features a wide range of digital lifestyle products from industry brand leaders including: Apple, Beats, Bose, Fitbit, Herschel, Kate Spade, Rebecca Minkoff, Bang and Olufsen, Parrot Drones and Go Pro.