Craft-quality beer + fresh lemonade make and ideal summer beverage. Known as a “shandy” – the mixture was better known as British pub product mixed on-site. No brewer had offered the product as a standalone. Then came Molson-Coors innovation brand – Rickards – and their goal of being the first to market in Canada.
Through extensive media seeding, tasting events, and media outreach – we helped put this new product on the map in Canada – generating 40 million media impressions in the process at cost per contact in the pennies.