WorkPOSTED October 22, 2013

Introducing Shandy to Canadian Beer Drinkers

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Introducing Shandy to Canadian Beer Drinkers

Craft-quality beer + fresh lemonade make and ideal summer beverage.  Known as a “shandy” – the mixture was better known as British pub product mixed on-site. No brewer had offered the product as a standalone.  Then came Molson-Coors innovation brand – Rickards – and their goal of being the first to market in Canada.

Through extensive media seeding, tasting events, and media outreach – we helped put this new product on the map in Canada – generating 40 million media impressions in the process at cost per contact in the pennies.

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