Because insurance can be a daunting topic for anyone, in addition to educating its broker channels, RSA Canada and Johnson Insurance work with APEX to provide relevant and timely tips to consumers through a yearly editorial calendar.
As part of a communications program that’s integrated into internally-executed communications activities such as social media, APEX leverages RSA and Johnson subject-matter experts on topics such as claims and safety tips for your kids, to secure coverage across the country.
A few examples in 2015 included the following: