Husqvarna, the world’s largest producer of outdoor power products, wanted to give back to their community in a meaningful way. And with this year’s corporate sustainability efforts, our sister agency ruckus digital helped Husqvarna do just that.
With the goal of focusing on a community engagement project that would resonate deeply with the Husqvarna audience, ruckus supported the brand with a corporate social responsibility program to raise money and awareness for breast cancer.
Centering efforts on impressions, sales, engagement and entries, ruckus was able to develop a strategy for maximum community impact: a Facebook and Twitter promotion that created demand and interest around Husqvarna’s exclusive pink chainsaw. Collaborating with community partner GreaterGood.org, the campaign was successful in raising money for the cause, while also strengthening brand loyalty within the Husqvarna community.
In the end, original campaign goals were shattered. Organic social impressions exceeded expectations by over 300,000 impressions, total sales targets were reached in seven days and over 33,000 contest entries were secured.