InsightsPOSTED August 26, 2014

Hey there, PR genius…your Google is showing

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Blog Pic – Rohini Google

As it relates to being a PR practitioner, some of the best tools live right under our nose – accessible via our Chrome browser and free toolbar.

Google’s ubiquity can’t be understated, and today, we have a rich arsenal of applications literally at our fingertips, that have great utility for our craft.

Here are just five Google tools that should be on your radar:

Google Trends

My hands-down favourite, this Google application shows how often a particular search term is entered relative to the total search volume across various regions of the world, and in various languages.

Given the topicality of the Emmys, I have used popular TV shows as an example, and kept the region to Canada for the sake of simplicity.

The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches. Below the main graph, popularity is broken down by region.

Blog Image 1 - Google Trends

Reverse Image Search

This handy tool has so many applications – from debunking social media profiles and posts (shark in Lake Ontario, really?) to tracking down lust-worthy pieces from Pinterest (most roads lead to Etsy) and even finding recipes based on #foodporn images.

It’s simple – just click on the camera button within a Google Image search, pop in your image and poof, mystery solved.

Blog Image 2 - Reverse Image Search

Nutrition Comparison

The poor agency diet is often criticized within the industry.

While we can be decisive when it comes to providing strategic counsel to clients, it’s the simpler decisions that sometimes throw us for a loop.

Apple or orange? Or, let’s be honest, when it comes to long evenings at the office…chicken fingers or pizza?

Blog Image 3 - Nutrition

Google Flights

Scrambling to book your last 3.5 days of non-transferable vacation for the year, while working around the team’s schedule and also trying to stick to a budget?

Look no further than Google Flights to book your next trip.

You can choose your dates, price, airline, flight duration and time from the drop-down menu.

In fact, if you aren’t committed to a specific trip, you can let Google Flights determine your next destination based on your criteria.

In the example below – Bermuda in October, anybody?

Blog Image 4 - Flights

Bacon Number
…because even PR pros need to take a break some times, and yes, we can multitask well, thank-you-very-much.

Besides, who can resist the lure of the six degrees of Kevin Bacon game? (Or is that just me?)

And also because it is amazing that Angela Merkel is only three degrees away from Kevin Bacon. (Again, just me?)

Blog Image 5 - Bacon Number

What are some of your go-to applications, Google or otherwise, that make your work easier on a daily basis? Have you found creative ways to use any of the above tools?

A self-confessed nerd, Rohini Mukherji gets really excited when learning about new tools of the trade. She gets even more excited when she can find new ways to use existing tools.

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