Insights, CMOLabPOSTED January 9, 2023

Greatest Hits: Exploring the mindset of younger generations with Sabaa Quao

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The Pivot Greatest Hits: As we launch into 2023, we bring to you a past Season 4 conversation with Sabaa Quao, Chief Creative Officer at Cossette and Co-Founder at Wealthie Works Daily. Tune in for relevant insights on the shifting consumer mindset, how the digitization of money presents risks to younger generations, and the need for persistent and consistent financial literacy.

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If we look to generation Z, and even generation alpha, there is some hope. Generation Z are confident creators and less burdened with self-conscious expression, but for this potential to blossom, they need the financial independence and liberty to truly unleash their creativity, business savviness and activism.

**The Pivot with Ken Evans will return in February 2023 with continued marketing-focused content. We are excited to be exploring new topics and developments with industry leaders. Wishing you and your families a Happy New Year!**

Episode originally aired October 2020.